April 24, 2024
A well-defined business value proposition is crucial for attracting and retaining customers. This proposition communicates a company’s unique benefits and value, setting it apart from competitors.
Read MoreApril 10, 2024
Donors are the lifeblood of your mission, so keep them curious, excited, and invested in what you are doing. Maintain a consistent communication cadence and make donors feel as vital as they are!
Read MoreMarch 27, 2024
Packaging is one of your most essential marketing tools if you sell products on the retail shelf. When buyers decide between two products, labels and packaging can be the deciding factor.
Read MoreMarch 13, 2024
Want to get your customers’ attention? Incorporate creative folds that add dimension and interest. Gatefolds, in particular, are cost-effective tools that add high interest and engagement to your pieces. Whether you are producing marketing collateral, event invitations, or direct mail, these fun, creative folds can repeatedly engage your audience with your marketing content.
Read MoreFebruary 21, 2024
A strategy of regular, strategically timed communications can have a powerful influence on shopper behavior. That’s why drip marketing is so important. In a drip marketing campaign, the business sends (drips) regular marketing communications, typically through multiple channels, to move a prospect through the sales funnel over time.
Read MoreFebruary 9, 2024
Want to increase the effectiveness of your direct mail campaigns? Add a branded email with the same design components as the direct mail piece so that they are part of an integrated campaign.
Read MoreJanuary 24, 2024
If you’re a nonprofit, you know how critical direct mail is to your fundraising. In fact, according to MobileCause, donors are three times more likely to give online in response to a direct mail appeal than an email. Here are five tips to maximize your efforts.
Read MoreJanuary 12, 2024
As marketers, we have more data at our fingertips than ever. Data is all around us, from in-house customer information to third-party demographic and behavioral data.
Read MoreDecember 21, 2023
Succeeding in Business-to-Business (B2B) sales requires a nuanced understanding of the complex decision-making processes within organizations. Unlike B2C transactions, B2B sales often involve multiple decision-makers with unique needs and priorities. Navigating this landscape requires persistence, insight, and data-driven communications. Let’s look at three “musts” for approaching B2B buyers.
Read MoreDecember 7, 2023
Your existing customers are your most profitable customers. They buy more frequently, and they spend more when they do. But are you paying sufficient attention to them? Could you be losing customers without knowing it? Understanding why customers defect to competitors is the first step in retaining them, so let’s look at four key reasons you might be losing customers without realizing it.
Read MoreApril 27, 2020
Knight Abbey Printing is offering Floor/Carpet/Wall Decals to help with the Social Distancing. These decals can be done very quickly in ANY shape and size between 1 Inch and 45 Inches. This material is a scuff free, non-laminate that can be easily removed WITHOUT any adhesive residue remaining on floors or carpets. Knight Abbey is […]
Read MoreApril 10, 2019
Wednesday, April 10, 2019 Press release from the issuing company Rolling Meadows, Ill. – Komori America—Knight Abbey Printing and Direct Mail, a second-generation woman-owned full-service commercial printing company located in Biloxi, MS, has purchased its first Komori press, a six-color Lithrone SX29 (LSX629) customized with Komori’s exclusive LED XO+ curing system. While the wide range of […]
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