September 13, 2024
Direct mail is a powerful tool for retaining customers and building loyalty. It can remind customers about your brand, offer exclusive discounts or promotions, and provide enticing content that keeps your consumers coming back. Let’s look at five ways to incorporate direct mail into your customer retention efforts. 1. Personalization Personalizing direct mail with customers’ […]
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August 23, 2024
Lifetime Customer Value (LCV), also known as Customer Lifetime Value (CLV), is a metric that helps you, as a marketer, to understand the total worth of a customer to your business. By focusing on LCV, you can make better-informed decisions on allocating resources effectively, enhancing customer relationships, and driving long-term profitability.
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August 7, 2024
When selling a product or service, the words you choose matter. It is not just what you say but how you say it. Whether you’re fine-tuning a direct mail headline or crafting the subject line for an email, making subtle tweaks can make a huge difference. Let’s look at three examples from MECLABS, a research […]
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July 24, 2024
If there are two envelopes on the counter, one in color and one in plain white, which one will you look at first? The one in color, of course. There are many statistics on the value of color in marketing, including mailing envelopes. But our own experience is often the most powerful evidence of all. We know what a powerful motivator color can be.
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July 11, 2024
As the temperatures rise and the days grow longer, it’s time to embrace the season of sun, sand, and strategic thinking. While your competitors may be taking a marketing breather during the laid-back days of summer, you don’t have to. Use this time to gain a competitive edge. While your competitors are cooling their heels in the sand, you can revamp your strategies for the months ahead.
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June 25, 2024
In today’s digital age, where we are used to hearing, “Go paperless! Go green,” print unfairly gets a bad reputation. However, print is a sustainable choice for businesses looking to minimize their environmental impact. Let’s look at some compelling data points that highlight the sustainability of paper.
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June 11, 2024
Pay close attention to the envelope to maximize the impact of your direct mail campaigns. The envelope is your mail’s first impression, and optimizing its design can significantly boost your response rates.
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May 22, 2024
In recent years, circular design has gained traction in many industries, including printing and packaging. Circular design aims to minimize waste and maximize the lifespan of products by following the principles of reduce, reuse, and recycle. Not only can embracing circular design lead to significant environmental benefits, but it can result in operational efficiencies, too.
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May 9, 2024
Customer loyalty is a powerful driver of business success, so focus on retaining these valuable relationships. By following these four pillars of customer loyalty, you can strengthen your customer bond, increase satisfaction and loyalty, and ultimately, increase revenue growth.
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April 24, 2024
A well-defined business value proposition is crucial for attracting and retaining customers. This proposition communicates a company’s unique benefits and value, setting it apart from competitors.
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April 10, 2024
Donors are the lifeblood of your mission, so keep them curious, excited, and invested in what you are doing. Maintain a consistent communication cadence and make donors feel as vital as they are!
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March 27, 2024
Packaging is one of your most essential marketing tools if you sell products on the retail shelf. When buyers decide between two products, labels and packaging can be the deciding factor.
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