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Five Key Areas of the Direct Mail Envelope to Captivate Your Audience

June 11, 2024

Pay close attention to the envelope to maximize the impact of your direct mail campaigns. The envelope is your mail’s first impression, and optimizing its design can significantly boost your response rates.

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Want to Be More Sustainable? Embrace Circular Design

May 22, 2024

In recent years, circular design has gained traction in many industries, including printing and packaging. Circular design aims to minimize waste and maximize the lifespan of products by following the principles of reduce, reuse, and recycle. Not only can embracing circular design lead to significant environmental benefits, but it can result in operational efficiencies, too.

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Want to Keep Your Customers Loyal? Do This!

May 9, 2024

Customer loyalty is a powerful driver of business success, so focus on retaining these valuable relationships. By following these four pillars of customer loyalty, you can strengthen your customer bond, increase satisfaction and loyalty, and ultimately, increase revenue growth.

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Got Value? Find It, Market It, Reap the Profits

April 24, 2024

A well-defined business value proposition is crucial for attracting and retaining customers. This proposition communicates a company’s unique benefits and value, setting it apart from competitors.  

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5 Tips for Boosting Your Donor Retention Rate

April 10, 2024

Donors are the lifeblood of your mission, so keep them curious, excited, and invested in what you are doing. Maintain a consistent communication cadence and make donors feel as vital as they are!

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5 Surprising Ways to Market with Packaging

March 27, 2024

Packaging is one of your most essential marketing tools if you sell products on the retail shelf. When buyers decide between two products, labels and packaging can be the deciding factor.

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Creative Gatefolds That Get Attention

March 13, 2024

Want to get your customers’ attention? Incorporate creative folds that add dimension and interest. Gatefolds, in particular, are cost-effective tools that add high interest and engagement to your pieces. Whether you are producing marketing collateral, event invitations, or direct mail, these fun, creative folds can repeatedly engage your audience with your marketing content.

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What’s Drip Marketing and Why Should You Care?

February 21, 2024

A strategy of regular, strategically timed communications can have a powerful influence on shopper behavior. That’s why drip marketing is so important. In a drip marketing campaign, the business sends (drips) regular marketing communications, typically through multiple channels, to move a prospect through the sales funnel over time.

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Email: The Perfect Direct Mail Add-On

February 9, 2024

Want to increase the effectiveness of your direct mail campaigns? Add a branded email with the same design components as the direct mail piece so that they are part of an integrated campaign.

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5 Ways to Maximize Direct Mail for Nonprofits

January 24, 2024

If you’re a nonprofit, you know how critical direct mail is to your fundraising. In fact, according to MobileCause, donors are three times more likely to give online in response to a direct mail appeal than an email. Here are five tips to maximize your efforts.

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For True Personalization, Look Beyond Demographics

January 12, 2024

As marketers, we have more data at our fingertips than ever. Data is all around us, from in-house customer information to third-party demographic and behavioral data.

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Want More B2B Accounts? Try This!

December 21, 2023

Succeeding in Business-to-Business (B2B) sales requires a nuanced understanding of the complex decision-making processes within organizations. Unlike B2C transactions, B2B sales often involve multiple decision-makers with unique needs and priorities. Navigating this landscape requires persistence, insight, and data-driven communications.  Let’s look at three “musts” for approaching B2B buyers.

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