Knight Abbey Printing


What’s Drip Marketing and Why Should You Care?

February 21, 2024

A strategy of regular, strategically timed communications can have a powerful influence on shopper behavior. That’s why drip marketing is so important. In a drip marketing campaign, the business sends (drips) regular marketing communications, typically through multiple channels, to move a prospect through the sales funnel over time.

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Email: The Perfect Direct Mail Add-On

February 9, 2024

Want to increase the effectiveness of your direct mail campaigns? Add a branded email with the same design components as the direct mail piece so that they are part of an integrated campaign.

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5 Ways to Maximize Direct Mail for Nonprofits

January 24, 2024

If you’re a nonprofit, you know how critical direct mail is to your fundraising. In fact, according to MobileCause, donors are three times more likely to give online in response to a direct mail appeal than an email. Here are five tips to maximize your efforts.

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For True Personalization, Look Beyond Demographics

January 12, 2024

As marketers, we have more data at our fingertips than ever. Data is all around us, from in-house customer information to third-party demographic and behavioral data.

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Want More B2B Accounts? Try This!

December 21, 2023

Succeeding in Business-to-Business (B2B) sales requires a nuanced understanding of the complex decision-making processes within organizations. Unlike B2C transactions, B2B sales often involve multiple decision-makers with unique needs and priorities. Navigating this landscape requires persistence, insight, and data-driven communications.  Let’s look at three “musts” for approaching B2B buyers.

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4 Reasons Your Customers Might Be Defecting

December 7, 2023

Your existing customers are your most profitable customers. They buy more frequently, and they spend more when they do. But are you paying sufficient attention to them? Could you be losing customers without knowing it?  Understanding why customers defect to competitors is the first step in retaining them, so let’s look at four key reasons you might be losing customers without realizing it.

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Social Distancing

April 27, 2020

Knight Abbey Printing is offering Floor/Carpet/Wall Decals to help with the Social Distancing. These decals can be done very quickly in ANY shape and size between 1 Inch and 45 Inches. This material is a scuff free, non-laminate that can be easily removed WITHOUT any adhesive residue remaining on floors or carpets. Knight Abbey is […]

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Knight Abbey Printing and Direct Mail Purchases First Komori Press for Advanced Technology and Full-service Approach

April 10, 2019

Wednesday, April 10, 2019 Press release from the issuing company Rolling Meadows, Ill. – Komori America—Knight Abbey Printing and Direct Mail, a second-generation woman-owned full-service commercial printing company located in Biloxi, MS, has purchased its first Komori press, a six-color Lithrone SX29 (LSX629) customized with Komori’s exclusive LED XO+ curing system. While the wide range of […]

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Image Resolution

December 19, 2018

At some point you may have gotten a call from your CSR stating that you have low-res images in your file. One of the best things you can do to ensure your printed piece looks fabulous is to make sure all images are 300dpi and placed in the document at 100%. Many times, we get […]

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The results are in, and…

August 22, 2018

    …you voted Knight Abbey #1 printer on the Mississippi Gulf Coast! We’d like to take a moment and say, “Thank You!” to everyone who voted for us. We appreciate your confidence in us and we will always strive to be your FIRST choice in printing, mail, and signage. Knight Abbey isn’t a person, […]

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Phishing for YOUR Information

June 29, 2018

At Knight Abbey, we stress email safety a lot, even though we have employees that don’t use computers day to day at Knight Abbey. Many don’t have email accounts at all. However, we know our employees do use smartphones and have computers at home even if they don’t utilize those items here at the shop. […]

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Copyright Infringement

April 11, 2018

Printing and Copyright Infringement We print many types of items for a varied client base. Sometimes it is difficult to keep up with it all. Occasionally, we hit a gray area…copyright infringement. Here’s an example: Your friend asks you to print her son’s birthday invitation. He’s a huge fan of Maui from the movie Moana. […]

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