A strategy of regular, strategically timed communications can have a powerful influence on shopper behavior. That’s why drip marketing is so important. In a drip marketing campaign, the business sends (drips) regular marketing communications, typically through multiple channels, to move a prospect through the sales funnel over time. It uses a combination of direct mail, email, mobile marketing, newsletters, or other content at the appropriate stage of the sales process.
Let’s take the example of selling a new hybrid automobile.
This is drip marketing—sending multichannel communications appropriate to each stage of the sales process to move the prospect along until they make the buying decision. These programs are highly effective and uniquely tailored to the sales cycle of each product or service.
Ready to drip your way to success? Let us help!