Want to increase the effectiveness of your direct mail campaigns? Add a branded email with the same design components as the direct mail piece so that they are part of an integrated campaign. Adding branded email as a secondary touch doubles the customer.
Let’s look at three reasons why.
We see this two-step process approach generating results every day. By combining personalized printing with email and an online registration process, one association, for example, was able to triple the attendance at its annual summer conference. In another example, a software manufacturer sent a follow-up email to non-responders to a print campaign, personalized using the same rules as the print mailer, and sales of its targeted products jumped 81%.
Of course, this “one-two punch” is not the only element of a successful direct mail campaign. Still, it is a crucial aspect. It’s no wonder that direct mail with email follow-up has become almost the de facto standard in multichannel marketing today.
Why not talk to us about expanding your next campaign to include email?